Are You in EMV Compliance Limbo?

Are You in EMV Compliance Limbo?

EMV compliance for gas stations has been pushed back several times in the past few years until what should have been the final deadline of October 1, 2020, was agreed. However, thanks to the Coronavirus Pandemic, the deadline has once again been moved to accommodate for the widespread disruption throughout the industry, leaving many business owners feeling like they are left in limbo! As it stands, the new deadline for your pumps to be EMV Compliant is now April 16, 2021.

What is EMV Compliance?

As a reminder – when the EMV compliance deadline of April 16 rolls around, the liability for fraudulent credit card transactions will shift away from credit card companies and become the retailer’s responsibility. However, if the retailer in question has fully upgraded their equipment in line with EMV compliance guidelines, then they will not be held accountable for the costs associated with the fraudulent transaction.

So What Happens Now?

With this latest six month extension, those locations which have not yet addressed EMV Compliance could find themselves considering delaying the upgrades for a little longer. However, this is not something Pumptex is recommending to our clients for a number of reasons. In order to be fully EMV compliant, fuel retailers need to upgrade to EMV capable dispensers or retrofit EMV hardware to existing pumps. They also need to have the appropriate software installed on EPS and Point of Sale equipment. Since a government-certified technician must do that, it is essential to book your upgrade slot as soon as possible. Some retailers find themselves in a queue not only for a qualified technician but also for the appropriate equipment. The closer we get to the EMV compliance deadline, the higher the demand will become, and the longer the wait could be. It makes more sense to make the appropriate arrangements as soon as possible in order to make sure the deadline is met.

Pumptex is carrying out EMV compliance upgrades for our customers on a daily basis, and we have been working throughout the COVID-19 crisis to keep you pumping. If you have not yet booked your upgrade, we would advise you to call or drop us an email as soon as possible to discuss your needs. Don’t let your business be one of the ones scrambling to make the compliance deadline. There may be a six-month extension, but that is going to fly by in no time! Call today.

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PumpTex, Inc. was founded in 1997 in the back of a garage with the dream of bringing a new level of customer service to the retail petroleum service industry. Over the years, we have grown to become a valuable resource to our customers. Many consider us to be the first responders of the retail petroleum service industry!

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