Should You Add DEF Dispensers to Your Forecourt?

If you are a convenience store owner, then you know that it is a constant challenge to find new ways to attract more customers and increase your revenue. That’s why over 127,500 convenience stores across the United States are also selling fuel! Suppose you are one of those already offering fuel. In that case, you might also want to consider upgrading your forecourt to include a DEF, or Diesel Exhaust Fluid, dispenser alongside your standard fuel options. Talk to a petroleum service company in Texas like PumpTex about making such an upgrade.

What is Diesel Exhaust Fluid (DEF)?

First of all, let’s get ourselves familiar with what Diesel Exhaust Fluid, commonly known as DEF actually is. DEF consists of deionized water and urea, a Nitrogen compound that becomes ammonia when it is heated. One of the primary functions of DEF is to help turn harmful nitrous oxide emissions into water and nitrogen. It is a key element of the chemical reaction that keeps toxic gases out of the environment when they are produced during the operation of a diesel engine. DEF is an essential part of making sure that heavy duty trucks and other diesel vehicles or machinery operate within the federal emissions standards published by the Environmental Protection Agency (EPA).

Reasons to Consider Adding a DEF Dispenser

If you are not too sure about whether or not you should explore the option of introducing a DEF dispenser to the forecourt of your convenience store, you can discuss the opportunity with your petroleum service company in Texas. They will be happy to walk you through all of the pros and cons and can also direct you to the correct solution to fit your particular location. However, in the meantime, it doesn’t hurt to have some basic knowledge at hand, so here are some reasons you should consider installing a DEF at your location.

1. Demand is Increasing - One of the main advantages of having your petroleum service company install a DEF dispenser at your location is that there is an increasing demand for the product. A growing number of vehicles on the road are equipped with diesel engines that require DEF. Adding a dispenser to your forecourt is going to help attract the drivers of these vehicles. Now is the perfect time to start tapping into this growing market.
2. Gain a Competitive Advantage - What is it that makes a customer drive past a competing gas station at the other end of the street so that they can use yours? It is all about providing your customers with a unique user experience or gaining them access to products that other gas stations do not have! Only a few convenience stores or gas stations are offering DEF for sale. That means if your business has a pump, it will attract new customers searching for a more convenient and reliable source of DEF for their vehicle.
3. Improve Customer Service - Any time that you can make life easier for your customers is a great opportunity to provide excellent customer service. Here at Pumptex, your local petroleum service company in Texas, we are all about finding those WOW! Moments in customer service. We believe installing a DEF dispenser will attract more customers to your forecourt; however, it may also make life easier for existing customers. It’s far more convenient for your Diesel customers to be able to fill up on DEF at the pump instead of heading inside to find a jug to purchase. It will save you money as a retailer, too, since it is cheaper to buy DEF in bulk for a dispenser than pallets of jugs that also need storage space.
4. Increase in Revenue - With more customers and reduced costs comes increased revenue for your convenience store business. As noted above, it is going to be more cost-effective for you to buy your diesel exhaust fluid in bulk for your dispenser than it is to purchase pallets of retail jugs for your shelves. That means more money in your pocket at the end of the day!

If you are still not sure if installing a DEF dispenser is the right course of action for your convenience store location, call your petroleum service company today for some advice. Pumptex is standing by to help you make the decision that best supports making your location profitable and keeping you pumping!

We Keep You Pumping!

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PumpTex, Inc. was founded in 1997 in the back of a garage with the dream of bringing a new level of customer service to the retail petroleum service industry. Over the years, we have grown to become a valuable resource to our customers. Many consider us to be the first responders of the retail petroleum service industry!

www.pumptex.com

888-906-PUMP (7867)

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